November 2004
The medical market has proved itself to be one of the most innovative and dynamic areas of the economy. Rising life expectancy in many regions all around the globe, improved diagnostic and therapeutic possibilities as well as high expectations for health care by the general population are the motor for growth in the health sector. In Italy alone over 10% of GDP is spent on health.
MEDICA, the World Forum for Medicine, offers all providers and those with a professional interest a comprehensive overview of the medical market. About 3,900 exhibitors from 62 countries take advantage of MEDICA as a global showcase for meeting customers and as an information and communication base.
MEDICA not only offers a remarkable portfolio of products and services, but also serves as an international and interdisciplinary information meeting, with a wide variety of seminars, symposia, panel discussions and presentations. This combination of trade fair and congress offers everyone involved in the health sector the ideal showcase for presenting new research findings and exchanging experiences at the top level.
